Best Protein Bars on Weight Watchers

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How many times have you scanned the barcode of a protein bar on the Weight Watchers app and been shocked at how many points it is? High sugar content from chocolate coating and dried fruit (which is not as good for you as whole fruit), surprisingly high fat, and chalky textures are the bane of my existence. But luckily for you, I've tried nearly every protein bar out there so you don't have to.

I never recommend replacing a meal with a protein bar (I actually advise against this), I do think that protein bars are fantastic for an on the go snack or for pre-workout fuel. So that being said, here are some of my favorite protein bars to enjoy on Weight Watchers that don't totally break your SmartPoints budget.
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Built Bars

​SmartPoints: 3-5 
Calories: 130-180

Built Bar is at the top of the list because they are by far the lowest SmartPoint option and also have a really wide variety of flavors. While certain flavors with nuts can range from 4-5 SmartPoints, most if not all of their 130 calorie bars are only 3 SmartPoints. Built Bar recently (late summer 2020) revamped their formula so the bars are slightly less sticky than they were before, but they still do have a similar texture. I'd describe the interior as being similar to a marshmallow.

They're also coated in dark chocolate, so that's a plus! You can shop now by clicking this link. You can also get 10% off if you use the coupon MagicallyFit. My personal favorite flavor is the Cookies and Cream, and my husband really likes the Cherry Barcia.

Pure Protein

​SmartPoints: 5 
Calories: 180-200

Pure Protein is another favorite of mine. They're not chalky, and the flavor profiles are pretty strong. They don't have as many flavors as Built, but I really like their chocolate chip  and birthday cake bar flavors. These bars aren't chalky but do have a chewy texture to them (similar to the old Built Bars).

Try a variety pack now on Amazon!
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One Brand

​SmartPoints: 5-6 
Calories: 220

ONE has a soft texture to its thin (yet long and wide) bar. They have a wide flavor variety, but some of the flavors can taste kind of similar to one another. However, I do really like these bars and they usually have some tasty seasonal flavors, too.

Try ONE on Amazon, and also check out their minis for an option to curb a sweet tooth. They also have some plant based options that are vegan friendly.
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Protein One by Fiber ONe

​SmartPoints: 2
Calories: 90

These 90 calorie bars are pretty small, so I recommend these more so as a dessert than I do as a snack. While Built is a good dessert, too, I like to save those as pre-workout fuel and then use these if I want a bar for dessert since they're smaller and good for curbing a sweet tooth. At only 2 SmartPoints each, they remind me of the dessert bars that WW makes (but a bit more affordable and accessible).

​Try them on Amazon! 

*Note: price discrepancies below are due to certain selections being a single box vs. multipacks. Don't fret, it's not $35 for a box of 10! I wouldn't do that to you.